CLIENT: Sony Pictures
BRIEF: Various designs incorporating the 'The Da Vinci Code' Brand
BRIEF: Various designs incorporating the 'The Da Vinci Code' Brand
Here I collaborated with Sony Pictures on Eurostar’s partnership with the film The Da Vinci Code as they invited all the cast and crew to ride the fully branded Da Vinci Code train to the global premiere at Cannes Film Festival. At the same time, they reached a new Guinness World Record for the longest non-stop international train journey, all while the actors were being interviewed on board by the press for live TV.
For this project I worked on The Da Vinci Code branded train livery, advertising, timetables, ticket wallets, menus, head rests, serviettes, branded popcorn, coffee cups, goodie bags, ‘Join the Eurostar Quest’ competitions, gift certificates, signage, buffet car tables, press folders, Cannes cinema signage, t-shirts…you name it, I did it! It took many long days into nights, but it’s still one of the most enjoyable and rewarding things I’ve ever done.
BRIEF: To design a press pack folder - an information wallet for the actors, production crew and VIPS.
I designed these items for the special journey for the actors, production crew and VIPS. I created a map to look like an old treasure map showing the journey and French cities. The other side had interesting facts about parts of France which was announced onboard so passengers could look up the facts and could tell where they were along the journey.
BRIEF: To brand the interior of the train
Here I had to apply the brand to a variety of things within the train, including a decal around the window for head shots, head rests, buffet bar advertsing and tables.
BRIEF: To apply the brand to the train terminals, Cannes film festival, cinema posters, popcorn and drinks
© Eurostar
